Beefeater

No.2 Worldwide Producer of Wines and Spirits Creates High-End Business Unit For A More Sustainable Bar Scene

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Pernod Ricard Group Announces a New Business Unit For High-end Experiences. As part of its Transform & Accelerate strategy powered by the ‘Conviviality Platform’, Pernod Ricard, the No.2 worldwide producer of wines and spirits, announced last week the creation of a new business unit. Its objective is to scaleup and expand geographically its existing direct-to-consumer … Read more

Hand-crafted & ultra-premium: Rare barrel-finished Burrough’s Reserve

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Beefeater Redefines Gin with Burrough’s Reserve A small batch offering by Beefeater’s Master Distiller Desmond Payne defies preconceptions of traditional gin. Its long and complex finish encourages the drinker to linger over the liquid, allowing the subtle citrus flavors to develop, which lead on to juniper before finishing on gentle spice. The hand-crafted, ultra-premium Beefeater … Read more