Bose’s new Frame wearables look and act like classic sunglasses — until you turn them on

  Bose Corporation is debuting the future of mobile sound in the tiniest, thinnest, most lightweight Bose system ever. Bose’s audio-enabled sunglasses are a breakthrough you have to see, wear, and hear to believe. Frames is a breakthrough product combining the protection and style of premium sunglasses, the functionality and performance of wireless headphones, and the … Read more

See a luxury house transformed into a home through the magic of mobile augmented reality

Research has shown that an AR experience allows consumers to form more accurate expectations, therefore increasing confidence in purchasing decisions and shortening the sales cycle. A new mobile augmented reality (AR) app will bring a home’s virtual staging images from 2-D perception into augmented reality. Curate by Sotheby’s International Realty, powered by roOomy, intends to … Read more

Givenchy VR super stylish glasses are designed to make augmented reality seem even more real

VR goggles for Givenchy. Givenchy teams up with Korean-based studio PDF Haus for a pair of super stylish VR goggles. This chic product, which contains the charm of Givenchy, can experience both VR and AR simultaneously. Combining virtual reality and augmented reality allows you to enjoy content more realistically and look stylish when viewed from … Read more

Tom Ford opens first fully beauty store in London

First Tom Ford Beauty Store Opens in London. The ultimate luxury beauté experience opened November 20th at 3 The Market Building. Located in historic Covent Garden (3 The Market Building), this first Tom Ford Beauty store opened in London is a pivotal  moment in the evolution of the prestige brand. The new design of light … Read more

Augmented reality: Apple and Google’s next battleground

The two biggest players in smartphone software are pitching to win the war for AR. But will Ikea and Pokémon Go be enough to get consumers on board?

10 most promising startups that focus on luxury

Luxury is synonymous with beauty, excellence and prestige, a requirement that complicates the entry of young start-ups determined to break the glass ceiling. “Luxury is a special sector,” says Thomas Mesmin, one of the founding members of French Luxe, a network inspired by French Tech that was born in early July of last year. The … Read more