Meta T-shirts, backpacks and lols: Armani reinvented for millennials

In Milan, the legendary Italian fashion label mixed visual gags with a casual sartorial feeling in a conscious attempt to rebrand

79-year-old Giorgio Armani steals the limelight for his new Made-to-Measure campaign

Formality has never been so informal? Elegance is not about being noticed, it’s about being remembered, says Giorgio Armani, the designer who debuts as the face of his own Giorgio Armani Made to Measure line, a collection synonymous with “absolute precision and perfection”. “I like the idea of being its testimonial, wearing a jacket and a … Read more