Gucci Introduces the Animal-free Demetra: A Luxury Bio-Based Material

New groundbreaking Demetra material is the result of Gucci’s desire to explore and innovate materials for the future. To mark Gucci’s first products made with Demetra luxury green material, three sneaker models – Gucci Basket, Gucci New Ace and Gucci Rhyton – have been introduced. Few games have had such an impact on street culture … Read more

Boss introduces vegan suit and first jewelry collection

    BOSS Menswear introduces the vegan suit, approved by PETA Deutschland. The design, available in three colors, is made in Germany from pure, certified organic European-grown linen. After talks with PETA Germany, fashion house HUGO BOSS has launched its first completely animal-free men’s suit, certified with the “PETA-Approved Vegan” logo, as part of its … Read more

Stella McCartney goes wild to drive home animal-free message

Paris show features wildlife costumes to emphasise the label’s planet-friendly ethos

Helsinki fashion week to ban leather as vegan fabrics catch on

Vegan collections feature materials such as synthetic suede and B-mesh made from recycled bottles