Cartier timepieces transformed into jewelry: wild animals epitomize the art of changing gracefully. Precious watches that turn into brooches, bracelets and necklaces are the dream come true for a passionate about fashion and Haute Horlogerie. For Geneva’s Salon International de la Haute Horlogerie (SIHH 2013), Cartier (founded in 1847 in Paris), one of the world’s … Read more
Swiss watch brand IWC Schaffhausen launches Beijing flagship Swiss watch brand IWC Schaffhausen launched its Flagship Boutique in Beijing, China. The unveiling ceremony in the Parkview Green Mall was followed by the premiere of an IWC Portuguese Sidérale Scafusia dedicated to Beijing. “Our new Flagship Boutique, now the second in Asia, takes IWC’s watchmaking heritage … Read more
IWC Schaffhausen inaugurates first Brazilian boutique The very first IWC boutique in all of South America was unveiled in São Paulo, the largest city in Brazil, the largest city in the southern hemisphere and Americas, and the world’s seventh largest city by population. The key attraction of the new store in the luxury shopping mall, … Read more
Rolex inaugurated new watch movement production facility in Bienne Swiss luxury watch manufacturer Rolex has unveiled the brand’s new movement production workshops in in Bienne setting a new standard in luxury watch manufacturing. With a single ultra-modern 400,000 m3 site, Rolex building in Bienne is one of Switzerland’s largest industrial construction projects in recent years. The … Read more
Patek Philippe Maison Opening in Shanghai A new space to share views and knowledge of fine timepieces opened its doors in Shanghai. Swiss watch company Patek Philippe inaugurated first boutique in Shanghai in 2005, now to be replaced by the first Maison Patek Philippe, and of a second Boutique in Beijing in 2008. Covering an … Read more
Luxury Swiss watchmaker Ulysse Nardin and brand ambassador, Randy Johnson unveiled “The Big Unit”, a new, signature timepiece created in Johnson’s honor, announced the Swiss Watch Manufacturer founded in 1846. “The Big Unit” chronograph is monochromatic in rich black with accents of blue and red. Its 45.8 mm diameter case is made from stainless steel, … Read more