Swiss-Made at its very best. The watches of Baselworld 2014. Part VI.

        Baselworld 2014 (Basel, Switzerland) came to a close having once again succeeded in bringing together around 150,000 attendees from all over the world. Baselworld trade fair is the annual event, where around 1,500 exhibitors, including all the leading brands, from over 40 countries first showcase their watch and jewelry innovations and novelties. On top … Read more

The mechanics of Hermès time

    Watchmaking and leather are brought together as one in “The mechanics of Hermès time” inspiring and playfull video animation dedicated to Hermes’ stable of watches. The magnificent fun animated film on the universe of Hermès’ watchmaking history presents Maison Hermès’s timepieces from 1912 to the present day illustrated by Philippe Dumas. The apparent … Read more

Emporio Armani’s first Swiss Made watches

      For the first time ever, Emporio Armani combines its design with Swiss watchmaking know-how Emporio Armani promotes its new Swiss-made watch collection which debuted at Baselworld 2014, a first for the Italian luxury brand, through a new cool video featuring a Swiss bank vault setting full of precious secret horological elements. Emporio … Read more

The timepieces of 2014 Baselworld. Swiss-Made at its very best. Exclusive new luxury watches

  The commitment to innovation and precision, combined with unbridled passion has given rise to a real city within Messe Basel in Switzerland. This year’s Baselworld is featuring the most beautiful and best watch and jewelry products of the industry. Around 100,000 visitors and over 3,500 journalists from all over the world are expected to … Read more

“Life is about moments”. Peter Lindbergh for Baume & Mercier

Take a glance behind the scenes at where Peter Lindbergh creates his art.   Time is far more than a succession of seconds. It is marked by rare moments. The gift of a watch is a way to commemorate a precious moment and to carry it within ourselves; in the same way one wears a … Read more

The watches of 2014 Baselworld. Swiss-Made at its very best. Part V.

Sophistication and robustness. Elegance and performance. Poetry and precision. Basel gets ready for Baselworld 2014. Only 1 day left until Baselworld – The Watch and Jewellery Show, opens its doors in Basel, Switzerland. The trade fair invites us to contemplate intricate mechanisms, jewels of the world, haute joaillerie, the finest examples of craftsmanship, and the … Read more