Pure Chromatics Devoted To Fans: YSL’s Eye Shadow Palette Inspired by Facebook YSL mixes social media and make-up and transfers the Facebook colors on the new Eye Shadow Palette, the first luxury beauty product inspired by Facebook itself. Starting July 19, YSL’s Facebook fans will compete for one of the “Pure Chromatics Devoted To Fans” … Read more
The first of its kind, the inaugural L2’s Digital IQ Index: Fragrance report benchmarks the digital competence of global fragrance brands, looking at 350 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile. L2’s Digital IQ Index: Fragrance study attempts to quantify the digital competence of 63 fragrance brands, and, as always, … Read more
Louboutin can’t stop Zara selling red-soled shoes Designer Christian Louboutin sees red these days. A lot of competitors are trying to benefit from Louboutin’s red soles, which the shoemaker says he has invented, so he should own the trademark. The last battle that Christian Louboutin lost it against Zara. Designer had sued Zara chain for … Read more
Giorgio Armani Fall Winter ad campaign is a lesson of true ageless elegance. Photographed by Mert Alas & Marcus Piggot in intense, paint-like black and white, the campaign centres on the models Aymeline Valade and Simon Nessman, the second most successful male model in the world behind Sean O’Pry and the the current face of … Read more
Strong Q1 sales growth for French luxury group PPR • Group sales up 8% comparable, +15% reported • Luxury division: +18% comparable, +29% reported • Sport & Lifestyle division: +3% comparable, +15% reported In the first quarter of 2012, PPR posted €3.3 billion in revenue from continuing operations, up 7.9% on a comparable basis and … Read more
Fragrances of the year and media campaign of the year: FiFi Awards top ten finalists In May, The US Fragrance Foundation organizes the annual “FiFi” Awards Ceremonies. The American “FiFi” Award was conceived in 1973 by then President, Annette Green, to acknowledge and honor the creativity of the fragrance industry. In 1993, the first annual European … Read more