Hybrid offensive: Mercedes-Benz launches the world’s most economical luxury vehicle

Mercedes-Benz to Offer World’s Most Economical Luxury Vehicle: E300 BlueTEC HYBRID – 4.2 l of diesel/100 km and E400 HYBRID: combined fuel economy of 27 mpg (estimated) Mercedes-Benz is opening a new chapter in its core segment while at the same time setting new standards for luxury sedans. The E300 BlueTEC HYBRID impresses with new … Read more

Top 3 Luxury Brands.Wealthy European Consumers Rank Luxury Hotel, Handbag and Fashion Brands; Loro Piana Loved by Women and Men, Hermes Earns Highest Handbag Score

Press Release A new series of Luxury Brand Status Index (LBSI) surveys from the independent and objective New York City-based Luxury Institute reveals firsthand impressions and rankings of dozens of luxury brands by high net-worth consumers from the United Kingdom, France, Germany and Italy. Wealthy European shoppers evaluated each brand on quality, exclusivity, social status … Read more

Augmented reality, dynamic video and facial recognition: digital innovation to preserve exclusivity of the luxury brands

Luxury consumers nowadays are more interested in whether a luxury product is “worth it,” and that all depends on the experience. While protecting brand exclusivity is a viable concern, digital and new media tools offer inestimable opportunities to market luxury brand experiences and preserve exclusivity. Here are three cutting-edge digital technologies from mashable that can … Read more

Steve Jobs was working with the Dutch ship maker Feadship on a luxury yacht

Although Steve Jobs is not known for ostentatious displays of his wealth, he was designing his own luxury yacht. And typical of Jobs, he was designing it himself so that he could obsess over every detail. This information has surfaced in an article by Walter Isaacson on the new biography of the Apple’s mogul. Steve … Read more