Search Results for: luxury customer

Augmented reality, dynamic video and facial recognition: digital innovation to preserve exclusivity of the luxury brands

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Luxury consumers nowadays are more interested in whether a luxury product is “worth it,” and that all depends on the experience. While protecting brand exclusivity is a viable concern, digital and new media tools offer inestimable opportunities to market luxury brand experiences and preserve exclusivity. Here are three cutting-edge digital technologies from mashable that can … Read more

Steve Jobs was working with the Dutch ship maker Feadship on a luxury yacht

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Although Steve Jobs is not known for ostentatious displays of his wealth, he was designing his own luxury yacht. And typical of Jobs, he was designing it himself so that he could obsess over every detail. This information has surfaced in an article by Walter Isaacson on the new biography of the Apple’s mogul. Steve … Read more

The new Mercedes-Benz F 125! research vehicle – Redefinition of automotive luxury: emission-free driving in First Class

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Press Release F 125! Mercedes-Benz As a highlight marking 125 years of the automobile, Mercedes-Benz is presenting a visionary outlook on future technical developments in the luxury segment. The F 125!research vehicle anticipates future trends and prepares the way for implementation of an innovative premium concept for large, luxurious automobiles. In the F 125! Mercedes-Benz … Read more

Luxury cheese and cold meat top the target list for British shoplifters

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Luxury cheeses and cooked meats top the shop lifting league as middle classes pilfer More people are stealing and they are stealing more Cheese and cold meat top the target list for British shoplifters, as cash-strapped consumers struggle to maintain their lifestyles. Customers and shop staff stole a total of £4.9billion of goods last year … Read more

Printemps Paris to became a benchmark of luxury and niche fragrances

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Printemps Paris became La Belle Parfumerie du Printemps Printemps or “le grand magasin de la parfumerie à la française” Parisian Printemps Haussmann beauty store has a new look, a new name and it is repositioning itself on the luxury and niche perfume houses such as Les Editions de Parfums Frédéric Malle, Serge Lutens Perfumes and … Read more