Can Gen Z luxury customers have fun without visiting the real location? Bulgari reveals virtual world on Asia’s biggest metaverse platform

BVLGARI unveils “BVLGARI World”, a virtual world launched in collaboration with ZEPETO Italian luxury brand BVLGARI has an exclusive virtual world on ZEPETO, Asia’s biggest metaverse platform. This new virtual universe includes a pop-up store “BVLGARI SUNSET IN JEJU” and provides visitors with online and offline experiences. BVLGARI unveils “BVLGARI World”, a virtual world launched … Read more

How The Biggest Luxury Group Wants To Enhance Luxury Customer Experience with Technology

LVMH Japan and SoftBank Corp. Agree on Strategic Partnership to embrace digital technology and new services and features that keep customers at the center. LVMH Moët Hennessy LVMH Japan and SoftBank signed a strategic partnership this week to enhance customer experience and services for luxury brands by leveraging technology. This partnership combines the expertise of … Read more

The first mixed reality automotive maintenance system hopes to serve luxury customers more quickly

  How it works: we see what you see. Iconic collaboration employs Microsoft HoloLens 2 and Dynamics 365 Remote Assist to benefit consumers and dealerships. Whether simply inspecting a vehicle to make decisions about body repair or to solve more complex situations that require a collaborative diagnostic plan, with Mercedes-Benz Virtual Remote Support, the onsite … Read more

Leading Luxury Online Retailers Launch First Dedicated Customer Care & Repair Offers

Show your clothes some love: Extend the life of your luxury clothes with Repair & Rewear services. The leading online retailers for luxury, fashion and style, part of YOOX NET-A-PORTER, continue to bring new services to customers as part of their circularity journey. NET-A-PORTER, MR PORTER and THE OUTNET are launching their first dedicated customer … Read more

Luxury online retailer unlocks more complete lifestyle offering for high-end customers

The concept of fluidity has become a guiding principle in how the new generations redefine the world and experience it. YOOX expands online marketplace with the launch of new home décor + art category. The marketplace, which launched in January 2022, signals YOOX NET-A-PORTER’s broader transition to a hybrid operating model, designed to enhance the … Read more

YOOX’s Luxury Division hires 100 new personal shoppers for EIPs, the most loyal and valued customers

      The role of personal shopper has evolved hugely in recent years. They will anticipate luxury customers’ ever-changing luxury needs and solve their wardrobe dilemmas before they even arise. According to Alison Loehnis, President, Luxury Division, YOOX NET-A-PORTER GROUP, the personal shopper becomes part of the EIP’s (Extremely Important People) daily lives. YOOX NET-A-PORTER … Read more