Forget the It-Bag: Maxime Frédéric is Dropping the It-Chocolate at Louis Vuitton

This spring, Easter in Manhattan has officially traded its fuzzy bunny ears for a set of hand-stitched leather handles. Starting March 13, the fourth-floor chocolate boutique inside Louis Vuitton’s 57th Street flagship—currently a sprawling, temporary “library” of luxury while the permanent Fifth Avenue home undergoes its facelift—becomes the epicenter of haute gastronomy. This isn’t just … Read more

Why Chanel, Louis Vuitton, and Bentley are betting on Gakpo, Edebiri and A$AP Rocky

In the high-stakes theater of global luxury, the final months of 2025 have witnessed a masterclass in strategic casting. Major houses are moving beyond mere “celebrity” to find partners whose personal narratives—be it in sport, cinema, or music—perfectly mirror the brand’s own evolving heritage. Here is an analysis of the year’s most significant appointments and … Read more

From Sketches to Stoppers: Frank Gehry’s Wild Ride with Louis Vuitton

Louis Vuitton is at it again, showing that they’re not just about trunks and monograms but about shaping the art, fashion, and architectural worlds one monumental collaboration at a time. The brand’s latest triumph? Taking over Art Basel Paris with a bespoke installation by none other than Frank Gehry, the 95-year-old architect who’s basically one … Read more

Hermès and Louis Vuitton: The Crystal Balls of Economic Trends (and Why the Middle Class Keeps Them Spinning)

It’s no secret that luxury brands like Hermès and Louis Vuitton make a killing selling extravagant handbags, $1,200 sneakers, and accessories with price tags that make the average person gasp. But did you know that these high-end labels can also predict economic trends? Yes, those iconic monogrammed Louis Vuitton bags and Birkin handbags may be … Read more

From Nostalgia to Nirvana: Louis Vuitton’s Airy SS 2024 Showcase

 Louis Vuitton’s 2024 Collection Takes Flight. Ineffable lightness for Louis Vuitton Women’s Spring-Summer 2024 show Backdropped by the vibrant glow of the symbolic scenography, Nicolas Ghesquière’s collection evokes a sense of nostalgia with familiar silhouettes, while daring contemporary details create an eye-catching allure. As the sun sets over the City of Lights, the fashion world … Read more

Louis Vuitton’s Luxury Partnership with Dan Carter: The Malle Vestiaire Trunk

Louis Vuitton teams up with rugby legend Dan Carter for first Malle Vestiaire trunk. To celebrate the inspiring career of New Zealand rugby legend Dan Carter, Louis Vuitton artisans have created a unique trunk — the Malle Vestiaire. Reflecting the Maison’s historic savoir-faire, this exceptional piece encases a curated collection of the House Ambassador’s personal … Read more