Luxury cannot be branded anymore if there is not a human being mind alive to represent it. Digital media is definitively changing the world of luxury. Only talking brands will survive not brands. Brands need souls to communicate via digital media. In 10 years bloggers will be more famous in collective mind than Chanel, Dior … Read more
After a serious hit in 2008 and 2009, the French champagne industry is preparing for a good season. The first signs of a bumper year came this past summer. The CIVC, which sets the criteria for the harvest, authorized the maximum volume of grape picking—a sign of optimism for the medium term as grapes picked … Read more
Christian Louboutin most sought-after luxury footwear brand: study According to findings from a study released by Digital Luxury Group, the United States is the most important market for the shoes industry right now. Individuals from the country make up more than 40 percent of the searches. Following is Britain with 17 percent, France at 9.6 … Read more
December is the month of suprizes and “most expensive” experiments. Andrew Stellitano, who runs food design firm Astarism, created a £3,000 mince pie. The Christmas cookie was made for a pie workshop in a London shopping centre, where visitors can create their own “artisan” mince pies. Using a mix of traditional ingredients from recipes dating … Read more
E-Commerce Landscape Shifting Towards “New Luxury” Goods While many consumers remain focused on prestige pieces that will retain their worth, young consumers are racing to purchase “new luxury” accessories like high-priced handbags and shoes, according to a study just released by PM Digital, a New York-based digital marketing agency. This is among the findings in … Read more
Luxury Group PPR sees 7 pct increase in sales, led by luxury divisions French retail and luxury company PPR posted a solid increase in revenue for the third quarter as its luxury divisions made up for shortfall in retail. The company behind Yves Saint Laurent and Gucci said Wednesday that a 25-percent jump in sales … Read more