What about your mobile competence? L2 Prestige 100: Mobile IQ: study Sephora, Nordstrom, Macy’s, NET-A-PORTER and Bloomingdale’ssecure the top spots in the inaugural L2 Prestige 100: Mobile IQ report that measures the mobile competence of 100 brands. The Mobile IQ distribution reveals a significant, widespread underinvestment in mobile, as nearly half the brands were designated … Read more
Chinese baijiu brand Moutai is now World’s Fourth Most Valuable Luxury Brand worth US$12 billion after Louis Vuitton, Hermes and BMW, but ahead of Mercedes-Benz and Chanel. (Hurun Best of the Best Awards, Beijing, 11 January 2012) The Hurun Research Institute today released the Top Ten Gifts for the Chinese Luxury Consumer 2012, a ranking … Read more
Luxury cannot be branded anymore if there is not a human being mind alive to represent it. Digital media is definitively changing the world of luxury. Only talking brands will survive not brands. Brands need souls to communicate via digital media. In 10 years bloggers will be more famous in collective mind than Chanel, Dior … Read more
After a serious hit in 2008 and 2009, the French champagne industry is preparing for a good season. The first signs of a bumper year came this past summer. The CIVC, which sets the criteria for the harvest, authorized the maximum volume of grape picking—a sign of optimism for the medium term as grapes picked … Read more
Christian Louboutin most sought-after luxury footwear brand: study According to findings from a study released by Digital Luxury Group, the United States is the most important market for the shoes industry right now. Individuals from the country make up more than 40 percent of the searches. Following is Britain with 17 percent, France at 9.6 … Read more
December is the month of suprizes and “most expensive” experiments. Andrew Stellitano, who runs food design firm Astarism, created a £3,000 mince pie. The Christmas cookie was made for a pie workshop in a London shopping centre, where visitors can create their own “artisan” mince pies. Using a mix of traditional ingredients from recipes dating … Read more