Search Results for: gucci

Being “close” to users does not help but rather harms luxury fashion brands

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How labeling products as user designed backfires in the Context of luxury fashion brands.   Haute couture devotees buck the trend for user-designed fashion, according to a new study published by the American Marketing Association. Crowdsourcing fashion only works for mainstream brands – try selling an haute couture devotee a user-designed Gucci purse and she … Read more

Christopher Kane’s next level

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Alexandre de Brettes appointed CEO of Christopher Kane.   Christopher Kane (part of Kering luxury & lifestyle group, previously known as Pinault-Printemps-Redoute until 18 May 2005 and PPR) took his brand to the next level with the appointment of Alexandre de Brettes as Chief Executive Officer of the brand Christopher Kane, effective 1st September, 2013. … Read more

Just another designer collaboration: Kate Moss hard at work on her “fashion tech” range

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Kate Moss turning her hand to designing phone cases.   Fashion and tech are continuing to converge. Alongside Mulberry and Gucci houses, the major trend with the fashionable collaborations is now involving Kate Moss and Carphone Warehouse. After the latest Versace advertising campaign, The British supermodel is hard at work, perusing design ideas for a … Read more

Chinese luxury consumer interest dominated by heavyweights

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The most-sought after luxury brands in China. Chanel overtakes Louis Vuitton as most sought-after global luxury brand in Digital Luxury Group‘s World Luxury Index China – 2nd edition. Chanel overtook Louis Vuitton thanks to rising interest in various product segments, particularly beauty. Interest for Louis Vuitton on the other hand originated mainly from the fashion … Read more

Using digital to drive in-store luxury purchases: Multichannel Retail study

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In an attempt to find growth, the companies are, again, turning to multichannel, believing that when channels coordinate, the whole is greater than the sum of its parts. Although e-commerce continues to register double-digital growth year-over-year, online sales have not matched the hype and vision evangelized over the last 15 years. In the same vein, … Read more