Magic and alchemy: New eaux de parfum join Gucci’s Haute Perfumery line

  Gucci’s first scent to be presented in limited edition joins The Alchemist’s Garden luxury perfume collection. Crafted from the blend of high-quality natural extracts and modern molecules, each fragrance and formula in Gucci Alchemist’s Garden is inspired by the science of alchemy, telling the story of a place, a moment, or a memory. Captured … Read more

Gucci x Ken Scott: oversized floral prints in a clash of colors

  Ken Scott was an American fashion designer who resided in Milan in the ‘60s and ‘70s where he created his colorful patterned fabrics and collections. Now a brand of Mantero, prints sourced from his archives enrich a selection of Gucci pieces. Ken Scott was known as the ‘fashion gardener’ for his oversized botanical prints … Read more

Gucci Bloom Profumo di Fiori in a world, let’s say, real but surreal

  The new Gucci Bloom fragrance campaign tells the story of four women living in a garden of dreams. The fragrance is inspired by the idea of absolute authenticity, the freedom to be who you are. The scent is characterised by a trio of Jasmine Bud extract, Tuberose, and Rangoon Creeper. The natural green scent … Read more

Off The Grid – Gucci’s first sustainable line

      Gucci Off The Grid – a new sustainable collection created using regenerated nylon. Italian luxury house Gucci is establishing new ways on how sustainability can power creativity and underline its values, making the journey into the next years further and further away from fashion’s linear model, and to a circular one. Gucci … Read more

The Gucci Open: Gucci x Tennis Clash

      Gucci partners with Tennis Clash, the closest mobile game to the real experience of playing tennis created by Wildlife. Starting from June 18th, Tennis Clash players will be able to discover exclusive Gucci looks and be able to participate in a special Gucci tournament. Tennis Clash fans will also be able to … Read more