Off The Grid – Gucci’s first sustainable line

      Gucci Off The Grid – a new sustainable collection created using regenerated nylon. Italian luxury house Gucci is establishing new ways on how sustainability can power creativity and underline its values, making the journey into the next years further and further away from fashion’s linear model, and to a circular one. Gucci … Read more

The Gucci Open: Gucci x Tennis Clash

      Gucci partners with Tennis Clash, the closest mobile game to the real experience of playing tennis created by Wildlife. Starting from June 18th, Tennis Clash players will be able to discover exclusive Gucci looks and be able to participate in a special Gucci tournament. Tennis Clash fans will also be able to … Read more

Gucci bids farewell to fashion week as brand goes seasonless

Italian label cuts shows from five to two each year and declares fashion calendar obsolete

Gucci Flora Gorgeous Gardenia brings Pierre et Gilles’ idea of estrangement from reality

    2020 Gucci Flora Gorgeous Gardenia features an opulent floral heart. The fragrance is inspired by the untamed beauty found in nature at springtime. Captured in a new fragrance campaign amongst glittery lights and soft flower arrangements, the new limited-edition Gucci Flora Gorgeous Gardenia lavender-hued bottle design encapsulates the intense fragrance. Gucci Flora Gorgeous … Read more

Gucci, Saint Laurent, Bottega Veneta, and all Kering luxury brands donate to support healthcare workers

    Kering group and its luxury houses donate 1 million USD to the CDC Foundation to support healthcare workers in the Americas. In response to the severe outbreak of COVID-19 in the Americas, Kering luxury group has partnered with the CDC Foundation to provide personal protective equipment and other vital supplies to assist in … Read more

Parr’s makeup ad for Gucci has a brush with controversy

The shoot, featuring musician Dani Miller in mascara, has reignited debate about realistic standards of beauty