If the luxury world had a mood this fortnight, it would be restless elegance. Boardrooms are reshuffling, creative directors are bowing out, iconic brands are chasing new identities, and the markets are sending mixed signals. From a royal Burberry capsule to Porsche’s worst year in over a decade, from Kering’s painful surgery to Dubai’s bulletproof … Read more
If you thought Balenciaga was already living in the future with its pixelated hoodies and metaverse runways, buckle up. The house that redefined the “ugly-chic” sneaker has just hired a new fleet of employees who don’t drink oat lattes, never sleep, and are statistically better at math than the entire accounting department combined. Balenciaga has … Read more
In 2026, Burberry isn’t just selling clothes; it’s selling a “return to sanity.” After a few years of trying to convince the world that it was a high-concept Italian leather goods brand, the British giant has remembered its true superpower: making people look chic while they’re being rained on. Under the “Burberry Forward” strategy led … Read more
In the high-stakes theater of global luxury, the final months of 2025 have witnessed a masterclass in strategic casting. Major houses are moving beyond mere “celebrity” to find partners whose personal narratives—be it in sport, cinema, or music—perfectly mirror the brand’s own evolving heritage. Here is an analysis of the year’s most significant appointments and … Read more
The evolution of “travel retail” has reached a new high-water mark as Starboard Group, the LVMH-owned retail curator, launches a suite of high-concept boutiques aboard the Star Princess. Spanning nearly 5,000 square feet across two decks, this environment represents a shift away from traditional duty-free shops toward a “floating flagship” model. By integrating heritage houses … Read more
The world of premium and luxury, ever-dynamic, is currently defined by a captivating blend of geographical expansion, a deepening reliance on historic house codes, and a pervasive commitment to experiential luxury that transcends mere retail. The latest cycle of news, from major corporate shifts to highly curated cultural activations, paints a clear picture of an … Read more