Bulgari Magnifica High Jewelry overflows with ultra-rare gemstones

Bvlgari craftsmanship is in full bloom. Bulgari unveiled its Magnifica collection in Milan, a collection of new high jewelry secret watches and stunning necklaces and rings. The majestic line overflows with ultra-rare gemstones. The timepieces are unique pieces, with quartz movements. With just one Paraiba gem found for every 10,000 diamonds, Bvlgari’s Magnifica collection is … Read more

Google Cloud to provide LVMH’s luxury brands new AI technologies

LVMH and Google Cloud Create Strategic Partnership for AI and Cloud-Based Innovation. LVMH, the biggest luxury group in the world,  and Google Cloud announced a strategic partnership to develop new cloud-based artificial intelligence (AI) solutions. Both companies will join forces to empower LVMH’s Maisons—the company’s individual luxury brands—to create new, personalized customer experiences that foster … Read more

Luxury perfume house aims to raise up to one million euros to help protect bees

  Bees are increasingly under threat today, and protecting these sentinels has been at the heart of Guerlain’s initiatives for over a decade. Forever linked to the beauty of nature, bees have become more than a symbol, guiding Guerlain’s commitment to sustainability. Guerlain is marking World Bee Day and the International Day for Biological Diversity … Read more

This new sustainability platform for gemstones and jewelry to catalyze positive change across the jewelry industry

  This free digital resource is available to the entire gemstone and jewelry industry, from mining to retail. LVMH, the world’s biggest luxury group,  launched of the Gemstones and Jewelry Community Platform, a joint initiative inspired by strong sustainability commitments. The Coloured Gemstones Working Group, created to catalyze positive change across the jewelry industry, has … Read more

LVMH, Prada and Cartier develop the world’s first global luxury blockchain

  Aura is open to all luxury brands, not just the founders, and offers flexibility to support companies of varying sizes and adapt to individual needs. The objective of a global luxury blockchain is to provide high-end consumers with a high level of transparency and traceability throughout the lifecycle of a luxury product. LVMH partners … Read more

The world’s slimmest perpetual calendar timepiece unveiled at Watches & Wonders

  Bulgari earns its seventh world record in as many years with the Octo Finissimo Perpetual Calendar. Octo Finissimo has been a rule breaker since its dramatic debut in 2014. And, since then, every new addition to the saga has redefined the boundaries of distinguished design. Seven years later, Bulgari once again is revealing something … Read more