Why the world’s most powerful luxury group just bought a business weekly and two science journals

On December 30, 2025, LVMH solidified its grip on the French media landscape by acquiring 100% of Les Éditions Croque Futur. This strategic move folds three heavyweights—the business weekly Challenges and the scientific journals Sciences & Avenir and La Recherche—into LVMH’s investment arm, UFIPAR. While the group frames this as a mission to “secure the … Read more

How Guerlain is Turning the Art of Rewilding into the Future of High Perfumery

For most, the name Guerlain evokes images of gold-trimmed perfume bottles and the bustling luxury of the Champs-Élysées. However, just 30 minutes outside of Paris, the Maison is cultivating a very different kind of luxury. Located in Les Mesnuls, near the historic Rambouillet Forest, lies the Vallée de la Millière—a 28-hectare biodiversity reserve that feels … Read more

The Golden Halo: UNESCO Anoints Italian Cuisine, Reshaping the Luxury Landscape

The unanimous inscription of “Italian cooking, between sustainability and biocultural diversity” onto UNESCO’s Intangible Cultural Heritage of Humanity list is more than a diplomatic triumph; it is a seismic cultural and economic event. For the premium and luxury industry, this recognition is the conferral of a Golden Halo, transforming an already formidable culinary powerhouse into … Read more

Hennessy and Neoline Are Sailing Towards a Greener Future

Luxury and sustainability—two words that don’t always go hand in hand. But Hennessy, the LVMH-owned cognac powerhouse, is proving that heritage and innovation can sail in the same direction. Enter the Neoliner Origin, a 136-meter-long sailing cargo ship that will soon be carrying Hennessy’s prized cognacs across the Atlantic, reducing greenhouse gas emissions by a … Read more

The Opulent World of Luxury Cruises That Redefine Adventure

When it comes to luxury cruises, the horizon isn’t just a metaphor—it’s the promise of an entirely different world. While mainstream cruise lines pack their itineraries with waterslides, all-you-can-eat buffets, and Broadway-style shows, the crème de la crème of luxury cruises sails into uncharted waters—both literally and figuratively. These elite lines, crowned in the Cruise … Read more

Which are the‘Noble Materials’ for Luxury Today?

Article By Philippe Mihailovich The Nouveaux ‘Nobles’? We have entered a new era that will change our world forever. Contemporary Luxury houses have been searching for meaningful, ethical and sustainable solutions to petrochemically-derived materials that could end up in wastefills. Do bio-based alternatives offer a real way forward? Bio-engineered fabrics may offer the most planet-friendly … Read more