59 Percent of Top Brands Now Use Instagram, Reaching 90 Million Active Users The world’s top brands continue to grow their presence on photo-sharing site Instagram, adding 1.6 million followers in the past three months and increasing engagement by 35 percent, according to Simply Measured’s Instagram study that evaluates brands and verticals in the Interbrand … Read more
Ora Ito’s kitchen accessories for Guzzini Heineken, Adidas, Sagem and Nike, a signature Hôtel O, all these collaborations are found in the portfolio of the French designer Ora Ito. The latest partnership includes a collection of kitchen accessories produced for Guzzini and presented at Paris interior decoration and design trade show Maison & Objet (January … Read more
Taylor Made Golf, one of the global leaders of the golf sporting industry, raises the bar on adjustability and provides a wide Range of loft Settings for the 80% of golfers playing the wrong loft. R1 gives the golfer 12 loft-sleeve settings and 7 face-angle positions, as well as two movable shot-shape weights. R1 also … Read more
Dubai has its own dedicat Zagat gastronomic guide. The “burgundy bible” released its first-ever Dubai City Guide, covering 484 restaurants, 71 nightspots, 527 shops and 37 sites and attractions. The results are based on the opinions of 5,751 local consumers. Taking honors for Top Food in Dubai is the Fairmont Hotel’s Spectrum on One, which … Read more
goviral reveals best 100 brands in branded content Prada, Burberry and Louis Vuitton – most powerful luxury brands in branded content in 2012 New social channels and the explosion of video content have opened up doors for brands to own the conversation with their audience and bypass traditional gatekeepers (and in the process save millions … Read more
Sustainable Apparel Coalition unveils new eco-index A logical step toward long-term sustainability of the fashion industry, the new Higg Index was announced by clothing and footwear firms including Nike, Marks & Spencer, Levi Strauss, Walmart, Adidas, VF Corp, Arvind Mills, Li & Fung, TAL Apparel and H&M Hennes & Mauritz, all members of Sustainable … Read more