VivaTech 2025: Where Algorithms Meet Artisanal – Implications for the Luxury Industry

The 9th edition of VivaTech, Europe’s largest startup and technology gathering held in Paris in June 2025, served as a potent crucible for innovation, offering both glimpses into the future and tangible solutions for the present. For the luxury industry, the event underscored a profound shift: technology is no longer an auxiliary tool but an … Read more

Rocks, Reuse & Radical Rethinks: What the Kering Generation Award Finalists Signal About the Future of Jewelry

In a sector where sparkle has long overshadowed sustainability, Kering’s Generation Award x Jewelry is doing something audacious: it’s asking us to fall in love with imperfection, reclamation, and resonance. Think less flawless diamonds, more satellite scraps, fractured opals, and musical leather — each telling a story not just of beauty, but of meaning. The … Read more

The Luxury Landscape Is Becoming More Introspective, More Adaptive, And—When At Its Best – More Meaningful

The luxury sector finds itself in a dynamic state of reinvention. Marked by audacious collaborations, a resurgence of heritage-driven storytelling, cautious responses to economic headwinds, and increasingly discerning global consumers, the industry is at a crossroads. The latest wave of developments—from fashion and hospitality to mobility and tech—paints a vivid picture of both resilience and … Read more

Not for Automotive Use? Mercedes-AMG and MSCHF Prove Luxury Design Can—and Should—Get Weird

There’s a new seat at the table—and it’s made out of actual seatbelts. Yes, Mercedes-AMG, the luxury performance arm of the German auto giant, has teamed up with notorious U.S. artist collective MSCHF to launch a jaw-droppingly unconventional collection of art-furniture hybrids and limited-edition merch. It’s a partnership so unexpected, so delightfully absurd, that it … Read more

Cinema Meets Speed: Hedley Studios Drives Automotive Art into the Spotlight at Cannes

Let’s be real—Cannes has never exactly been short on drama, dazzle, or decadent displays of wealth. Between the diamond-drenched red carpet walks and yacht-deck soirées with flute after flute of vintage Champagne, the French Riviera already oozes spectacle. But this May, there’s a new kind of showstopper rolling into town—not up the Croisette, but along … Read more

The Impact of Tariffs on the Luxury Industry: A Deep Dive into Global High-End Markets

Tariffs have long been a tool of economic policy, used to regulate trade, protect domestic industries, and at times, retaliate in geopolitical disputes. However, their impact on the luxury industry—a sector that thrives on cross-border commerce, global brand prestige, and exclusivity—can be particularly pronounced. From high fashion to luxury automobiles, fine wines to five-star hospitality, … Read more