Influencer marketing in the business of taste. Great online leaders inspire greatness in others. When influencers speak, customers are all eyes and ears. Their actions and images inspire others to dream more, learn more, and do more. Targeting key individuals rather than the segment as a whole, the use of influencer marketing is on a … Read more
Porsche builds first photovoltaic pylon. With three plug-in hybrid models, Porsche is an electric mobility pioneer among premium manufacturers. The latest foray into the electric mobility market is Porsche’s inaugural photovoltaic pylon. The steel structure located at the technology park in the Adlershof section of Berlin weighs 37 tonnes and is 25 metres high. The … Read more
The Shetland island’s knitwear designers are quietly pleased at the attention they won when Chanel was obliged to say sorry for copying their designs
The world premiere of the new super sports car from Molsheim in France is planned for the 86th Geneva Motor Show in 2016. A new Bugatti will make its world debut at the 2016 Geneva Motor Show. The new model is named after Louis Chiron, the most successful Bugatti works driver and the best racing … Read more
From Ferrari’s belief in high performance to Le Labo’s personalised perfume, here’s what makes a successful luxury brand
My definition of success. The men of the NFL are not only idealized for their performance on the field, but for their style off the field. HUGO BOSS Parfums and the NFL have teamed up together for the “Success Beyond the Game” campaign, which celebrates successful players known for their achievements both on and off … Read more