Lancôme Absolue L’Extrait – new high-end anti-aging treatment A miracle anti-aging elixir exists. It contains 2 million rose stem cells. Called Absolue L’Extrait, the €320 (50ml) Lancôme cream, dubbed the miracle beauty weapon, will launch globally in April. Using a biotechnological cocooning procedure called Fermogenesis, a cell of the Lancôme Rose was transformed by scientists … Read more
L’Oréal eyes digital media to connect closer to consumers Speaking on a conference call regarding L’Oreal Group’s fourth quarter results, managing director of Strategic Marketing Marc Menesguen announced that based on positive results in 2011, the company will look to invest further in digital media. Beauty is one of the most discussed topics on social … Read more
World’s Top 100 Most Valuable Luxury Brands World Luxury Association’s official report on 2012 shows that China has become the world’s largest consumer of luxury goods. The report predicts: With the phenomenon of RMB appreciation and depreciation of the Euro and the number of Chinese traveling to Europe in 2012, total consumption of luxury goods … Read more
Printemps Paris became La Belle Parfumerie du Printemps Printemps or “le grand magasin de la parfumerie à la française” Parisian Printemps Haussmann beauty store has a new look, a new name and it is repositioning itself on the luxury and niche perfume houses such as Les Editions de Parfums Frédéric Malle, Serge Lutens Perfumes and … Read more
Best perfumes of the season 2011 – 18 new fragrances A tonique autumn scent is in the air. The smell of winter will be seductive, full of flowers and oriental spices. Here is a list of 18 new best fragrances of the season: 1. Belle D’Opium Yves Saint Laurent An updated version of YSL’s … Read more
Armani Style Festival campaign for the 20th Anniversary of the brand Armani Exchange Spring Summer 2011 Ad Campaign Armani Exchange is celebrating the 20th Anniversary of the brand with a youthful image. The “Style Festival” anniversary campaign was photographed for 3 days at Empire Polo Fields, in Indio, California with Matthew Scrivens as photographer and Kate … Read more