See a luxury house transformed into a home through the magic of mobile augmented reality

Research has shown that an AR experience allows consumers to form more accurate expectations, therefore increasing confidence in purchasing decisions and shortening the sales cycle. A new mobile augmented reality (AR) app will bring a home’s virtual staging images from 2-D perception into augmented reality. Curate by Sotheby’s International Realty, powered by roOomy, intends to … Read more

Givenchy VR super stylish glasses are designed to make augmented reality seem even more real

VR goggles for Givenchy. Givenchy teams up with Korean-based studio PDF Haus for a pair of super stylish VR goggles. This chic product, which contains the charm of Givenchy, can experience both VR and AR simultaneously. Combining virtual reality and augmented reality allows you to enjoy content more realistically and look stylish when viewed from … Read more

Augmented reality: Apple and Google’s next battleground

The two biggest players in smartphone software are pitching to win the war for AR. But will Ikea and Pokémon Go be enough to get consumers on board?

CES 2015: ODG’s Smart Glasses – the next step on the Augmented Reality journey

The Smart Eyewear category is expanding with state-of-the-art systems in a consumer-friendly form unveiled at 2015 International CES in the Augmented Reality Pavilion in the Sands Hallway. Head worn computing and augmented reality (AR) in a form more readily adoptable by the everyday consumer came closer as Osterhout Design Group (ODG) unveiled a consumer-oriented version … Read more

The Skully AR-1 smart crash helmet – the first augmented reality motorcycle helmet

The world’s first smart crash helmet. SKULLY AR-1: Rebel Innovation It feels like tomorrow. Thanks to the Skully AR-1 Helmet with a heads-up display for navigation and an integrated rear-view camera, riding a motorbike will be less risky. The world’s first smart crash helmet developed by Skully Helmets has a real potential to save lives. … Read more

Augmented Reality glasses now available in all digital version

According to ABI Research, wearable computing devices will exceed 485 million annual device shipments by 2018. 75 million of these are projected to be smart glasses. Juniper Research has valued the next-gen wearable devices market including smart glasses to be worth more than $1.5 billion by 2014. Vuzix’ STAR 1200 model line is the world’s … Read more