Search results for: “Augmented reality”
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Cultural Christmas: Montblanc’s Augmented Reality art exhibition and pop-up store
Montblanc adds a cultural experience to its Pop-Up Store in Harrods before Christmas. From 11th to 24th November 2012, Montblanc opened a ‘virtual’ exhibition of art and a selection of exclusive items. By simply pointing your smartphone or tablet at a specific image displayed in one of the Montblanc Harrods windows on Brompton Road, you…
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Vuzix Star 1200 Glasses – a new era of Augmented Reality experiences
Augmented Reality (AR) headsets: Vuzix Star 1200 Glasses These pair of glasses, known as augmented reality (AR) headsets, have the capacity to modify the reality around us. Derrived from the military-grade AR glasses, Vuzix Star 1200 Glasses, introduce virtual elements into the real world. Six motion tracking sensors, high display resolution (the equivalent of a…
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Augmented reality, dynamic video and facial recognition: digital innovation to preserve exclusivity of the luxury brands
Luxury consumers nowadays are more interested in whether a luxury product is “worth it,” and that all depends on the experience. While protecting brand exclusivity is a viable concern, digital and new media tools offer inestimable opportunities to market luxury brand experiences and preserve exclusivity. Here are three cutting-edge digital technologies from mashable that can…
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Alternate reality: Marni launched its new virtual world, titled WearWeAre
Wearweare: The Marni digital experience for Spring/Summer 2022. Marni, the Italian luxury fashion house founded in 1994 by Consuelo Castiglioni in Milan, Italy., opens the doors to an alternate reality, welcoming users into a dreamlike landscape where integrated functionalities allow for a captivating discovery, cloaked in psychedelic color and lysergic nature. Marni opens up to…
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Experience Ai Weiwei’s first virtual reality artwork, Omni
Using the frontiers of technology to tell one of the most urgent stories of our time, Omni immerses you in a jungle full of lost elephants and a refugee camp in Bangladesh Simon Hattenstone interviews Ai Weiwei: ‘At least people in the UK are polite’
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CES 2016: cars, virtual reality and a lot of hype
The vast Consumer Electronics Show traditionally predicts the hit technologies of the year to come – but is a sales event really the best predictor of consumer demand?