Augmented reality devices enable exciting experiences by pushing the boundaries of human perception. Take a look at this three devices awarded with 2022 Red Dot Design Awards. The Red Dot Award is an international design competition for product design, communication design and design concepts. Red Dot Awards are some of the most prestigious awards in … Read more
Cognixion just unveiled the headset you can control with your mind. No more dangling wires. No more PC monitor blocking your view of the person you’re speaking with. No more leaving your voice and your control at home, or in the classroom; Cognixion ONE is a wearable window to the world, offering both speech and … Read more
An immersive exploration of how technology, from AI to 5G, from display to haptics, from sensors to natural interfaces, can be leveraged to reenchant the driving experience. Pininfarina AutonoMIA is a responsive driving experience for the mobility of the future Pininfarina’s 90th anniversary celebrations focus on the value that have guided … Read more
Roof up or down, daily driving and high-performance fun are accompanied by the inimitable sound of the V10 aspirated power plant, delivering the same 610 hp (449 kW) and 560 Nm of torque as the coupé version. The Lamborghini Huracán EVO Rear-Wheel Drive Spyder is celebrating life in the open air. Unveiled … Read more
The inspiration phase of the decision to purchase is becoming increasingly important for luxury consumers. Burberry is continuously experimenting with digital innovation such as AR to create a more exciting experience and enhance personalised luxury commerce. Burberry has launched a new Augmented Reality (AR) shopping tool through Google Search technology. The AR tool … Read more
Car companies continue to develop technological advancements not only for the in-car experience, but beyond, allowing for new and existing fans to experience the innovation of the biggest automotive players. Mercedes-Benz USA announced an all-new Augmented Reality (AR) experience featuring 2017 U.S. Open champion and Mercedes-Benz Ambassador Sloane Stephens. The interactive project debuted … Read more