MYS Car Deck – Luxury car exhibition at the Monaco Yacht Show

Prestige cars displayed on the Monaco Yacht Show Car Deck. MYS cars are available for purchase or a test drive. For many years, luxury automobile manufacturers have indirectly participated at the Monaco Yacht Show (MYS) by chauffering its VIP visitors and the private clients of exhibiting companies. For 2016, MYS announced a special car deck designed to attract … Read more

Sustainable fashion: Camille Boillet, LVMH Young Talent prize winner, at 2016 Green Showroom Berlin

The “Cultures et Création” fashion show in Montfermeil offers a fresh and positive perspective of challenged urban neighborhoods. LVMH has sponsored the event for the past six years. This year the LVMH Young Talent prize went to fashion designer Camille Boillet. In addition to a grant enabling her to purchase materials, she has been coached by … Read more

Influencer marketing for luxury brands. How to run a successful influencer marketing campaign

Influencer marketing in the business of taste. Great online leaders inspire greatness in others. When influencers speak, customers are all eyes and ears. Their actions and images inspire others to dream more, learn more, and do more. Targeting key individuals rather than the segment as a whole, the use of influencer marketing is on a … Read more

Reuge x Ecal music boxes

For 2016, Swiss luxury music boxes manufacturer Reuge and Ecal, the École cantonale d’art de Lausanne (ECAL/ the university of art and design based in Renens (Switzerland), collaborated on four music boxes realized by students of the MAS Design for Luxury & Craftsmanship. This project is a new interpretation of what a music box can do. … Read more

Seijaku by Iris Van Herpen – a vibrational fashion phenomena that interacts with sound

Biomorphic ethereal volumes by Iris Van Herpen. Standing for a reciprocity between craftsmanship and innovation in technique and materials, famous Dutch fashion designer Iris Van Herpen explored the study of cymatics in a new stunning couture collection presented at the L’Oratoire du Louvre in Paris. The new couture collection was titled “Seijaku” from the Japanese … Read more

Devialet Gold Phantom with 4,500 Watts Of A/D Power

The most powerful, most exhilarating, and most refined Phantom ever. Devialet launched the Most Extreme And Precise Audio Product Ever: “Gold Phantom” with 4,500 Watts Of A/D Power. Packed with new patented inventions, Gold Phantom pushes audio performance to the extreme. Devialet’s Gold PHANTOM is the first sub-€2000 sound center that is totally wireless (WiFi and … Read more