Valentino’s new menswear collection to be shown at Pitti Immagine Uomo

Valentino’s creative directors have been working on menswear collections for some time. They usually present their pieces in the fashion house’s showroom in Place Vendôme, Paris, but their Fall/Winter 2012 display will be more special. The duo have been chosen as the guest designers at the Pitti Uomo 81 event, while is taking place in … Read more

An invitation to dream: Baume & Mercier New Hampton Collection

Baume & Mercier launched a new Hampton collection with a video and dedicated website. Taking on the form of an initiation tale, it uses the symbolism of time regained through a child who discovers the Hampton Collection. The high-end watches of the Hampton collection for women are adorned with two types of settings. In the … Read more

Burberry named most digitally competent luxury brand. Prada – biggest digital disappointment in luxury

L2, a think tank that conducts research on digital business innovation, has released its annual study on the most web-savvy designers. L2 Digital IQ Index reports provide brands with a benchmark to measure digital competence against peers. Developed by L2 founder and NYU Stern Professor Scott Galloway, the Digital IQ is a tool that scores … Read more

Beauty is fun: Tetris game with new Dior beauty collections

Retro gaming with Dior After Chanel’s “Beauty Robot” and the “Shade Parade”, here comes a new game-inspired movie from Dior Cosmetic House. “Dior Games” is a short film inspired by the legendary games of the 70s and 80s: Tetris, Pac-Man, Pong. Set against the musical background of La Roux’s “Tigerlily,” the Dior lipsticks, gloss, eye … Read more

Saris – Hermes strategy to win new luxury buyers on Indian market

Hermes launches luxury limited edition Indian saris Indian women may wear Western dress to the office during the day but for weddings and other formal occasions they often prefer to wear  saris, reflecting the strong pull of tradition. Part of Hermes effort to connect to India’s culture and to the tradition of elegance of Indian … Read more

Hermessence Santal Massoïa – a special unisex fragrance from the exclusive Hermes collection

Tenth opus in the Hermessence boutique compilation Have you heard of Massoïa wood of New Guinea? This rare and protected resin has a sweet scent reminiscent of refined coconut smell, fresh peaches and sweet butter sauce.  Hermes uses Massoïa wood and take its inspiration from lush forests to create a unique fragrance that combines flavors … Read more