In a remarkable development that is set to redefine the world of luxury travel, the Société des Bains de Mer (SBM) Group has officially completed the acquisition of the renowned “Palace des Neiges” in Courchevel. This latest addition to their illustrious portfolio promises to elevate the standards of opulence and service in one of the world’s most celebrated winter destinations.
The seeds of this acquisition were sown when Stéphane Valeri, Deputy Chairman of the SBM Group, hinted at their intentions to acquire a luxury hotel in Courchevel on June 1st. The anticipation that followed this revelation was nothing short of electric, and just weeks later, on July 13th, La Gazette De Monaco confirmed the groundbreaking agreement. Monte-Carlo SBM International would acquire the “Palace des Neiges” in Courchevel 1850, nestled within the enchanting Jardin Alpin district.
Fast forward to October 3rd, the day when the deal was officially sealed, and the SBM Group made an exciting announcement in a press release. As promised by Stéphane Valeri, the palace will continue its operations this season under the capable stewardship of Alp’Azur. Subsequently, the highly-anticipated renovation work is scheduled to commence in April, with a timeframe ranging from one to two years for completion.
While the financial particulars of this acquisition remain undisclosed, Stéphane Valeri couldn’t hide his satisfaction. He declared, “It is a great source of satisfaction for our group to succeed for the first time in its history in finalizing an international hotel acquisition project, and to do so alongside some of the biggest names in luxury hotels in the Alps. The new, restructured hotel will be a new source of growth for us, and will complement our human resources on a seasonal basis.”
The SBM Group’s Director of International Development, Pascal Camia, expressed gratitude to the dedicated teams who orchestrated this monumental project with professionalism and finesse. He remarked, “Now we can offer an exceptional hotel, enabling us to export our expertise to a place that is highly prized by our customers and by those we want to attract to our group’s global offering.”
Founded over a century and a half ago, the Monte-Carlo Société des Bains de Mer Group has earned its reputation as one of Europe’s foremost players in the gaming and casino industry. In Monaco, it holds exclusive casino rights, overseeing and operating iconic establishments such as the Casino de Monte-Carlo and the Casino Café de Paris.
Within the realm of hospitality, the SBM Group boasts a portfolio of prestigious luxury hotels that define opulence and elegance. These include the Hôtel de Paris Monte-Carlo, Hôtel Hermitage Monte-Carlo, Monte-Carlo Beach, Monte-Carlo Bay Hotel & Resort, and the Méridien Beach Plaza. With over 25 exceptional restaurants and bars under their purview, including four Michelin-starred restaurants, such as Le Louis XV – Alain Ducasse à l’Hôtel de Paris, Pavyllon Monte-Carlo, le Grill, and le Blue Bay, the SBM Group caters to the most discerning palates.
Moreover, the SBM Group has ventured into the wellness sector, exemplified by the Thermes Marins Monte-Carlo, a flagship facility for their wellness offerings. In the entertainment sector, they have left an indelible mark with establishments like Sporting Monte-Carlo, the Salle des Etoiles, the legendary nightclub Jimmy’z Monte-Carlo, and the vibrant La Rascasse.
The acquisition of the “Palace des Neiges” in Courchevel stands as a testament to the SBM Group’s unwavering commitment to excellence and their enduring pursuit of luxury at its finest. As winter enthusiasts and connoisseurs of lavish experiences eagerly await the results of the forthcoming renovation, one can’t help but wonder what new heights of opulence and sophistication the SBM Group will achieve in this winter wonderland.
@ Palace des Neiges in Courchevel
