Rooted in nostalgia: Exclusive Bowling-Themed Capsule launched by Prada x MR PORTER.
1950s an 1980s, two eras of bowling popularity, serve as a source of inspiration for a bowling-themed capsule collection announced by Italian luxury fashion house Prada and luxury menswear online retailer Mr. Porter.
Debuting on MR PORTER on the 25th of April, the 32-piece capsule collection is anchored in ready-to wear and shoes. It draws from eras of bowling popularity – the 1950s and 1980s – and features camp-collar shirts in Hawaiian and pop-cartoon prints and madras and gingham checks, mid-century-style block-panelled stripe cardigans and stripe knit T-shirts, blouson jackets in satin and suede and two printed Tshirts with exclusive PRADA bowling logos, both referencing the eras of inspiration.
Pleated and flat-front trousers, polo shirts and a mohair bi-colour wool blazer complete the ready-to-wear offering. Loafers, creeper and cap-toe Derbies and cap-toe sneakers in nubuck and deer skin make up the exclusive offering of Prada shoes.
“We are incredibly proud to be working with Prada on this special project and to be the first men’s online retailer to partner on an exclusive collection. The retro themes of 1950s and 1980s menswear were an effortless inspiration for the campaign and content, and allowed us to easily meld the worlds of Mr Porter and Prada,” said Toby Bateman, Managing Director, MR PORTER.
“We are extremely pleased to be part of this exclusive project in collaboration with MR PORTER that we consider being the perfect partner to communicate the values of the brand. Prada’s DNA is in fact about creating products which are really breakthrough that may at times surprise customers, while bringing ideas and ideals to life. We strongly believe that this partnership with one of the major menswear luxury e-tailers is strategically relevant to our digital transformation in today’s changing scenario where we are making significant steps forward,” added Stefano Cantino, PRADA Group Strategic Marketing Director.
The partnership is culminating in a MR PORTER x PRADA hero story with video in The Journal and a MR PORTER x PRADA bowling event in New York City, both on 26 April.
This January, Prada released an exclusive sneaker for MR PORTER -a sportswear-inspired limited edition runner.