Moët & Chandon has become the official champagne of the ATP World Tour as part of a three-year agreement.
Moet & Chandon will be the official champagne and global partner of the ATP World Tour, the men’s professional tennis circuit. As part of the agreement, Moet & Chandon will be associated with the spectacular season finale tournament, welcoming the 8 best men singles players and doubles team in the world to the Barclays ATP World Tour Finals at The O2, London. To celebrate the best of tennis, the world’s most loved champagne also will be the presenting partner of the annual ATP World Tour Awards and will sponsor a new exclusive red carpet charity gala event to kick off the ATP World Tour’s crown jewel event in London, hosted by Great Ormond Street Hospital Children’s Charity on November 17th at Battersea Power Station.
The partnership will be activated through a range of promotional initiatives onsite at tournaments, across ATP digital channels, and the ATP World Tour’s weekly TV magazine show, ATP World Tour Uncovered.
In addition to Moet & Chandon‘s role as the official champagne of the US Open, and Moet Hennessy’s presence at Roland Garros, the partnership with the ATP World Tour and the Barclays ATP World Tour Finals is further demonstration of the luxury brand’s commitment to the world of tennis.