Millennials are more likely than older travelers to seek out hotels with luxury services such as dry cleaning (32%), massage or spa services (30%) and pet-friendliness (23%), according to a new survey released by Chase Card Services. Furthermore, the survey shows millennial travelers are more likely to say it’s a ‘deal breaker’ if a hotel is not near public transportation (19%).
“Millennials are a tech savvy generation that values social connections, convenience and opportunities to indulge in luxuries,” said Sisy Vicente, general manager, Chase Card Services. “This is a generation of travelers that clearly sees the benefit of travel rewards, such as those that come with Elite status in reward programs.”
Here are some of the key findings:
- Millennial travelers are more likely than other travelers to want to meet other people staying at their hotel (57%).
- Millennial travelers are more likely (44%) than older travelers ages 35-49 (28%) and ages 50-67 (11%) to seek opinions via social media while researching a prospective vacation.
- Despite having a desire to unplug when staying at a hotel, nearly all millennial travelers post on social networks and share experiences with friends while traveling (97%).
- Three in four millennial travelers post to social networks at least once a day while traveling (73%).
- Millennial travelers (48%) are more likely to say that indulging in luxury services best describes their attitude toward staying in hotels. In contrast, older travelers ages 50-67 are more likely to say that keeping within a budget (72%) best describes their hotel preferences.
- Millennial travelers (19%) are more likely to say it’s a deal breaker if a hotel is not near public transportation. Older travelers ages 50-67 prioritize a hotel’s location to landmarks or an airport (42%).
- Millennials are twice as likely (18%) than older travelers ages 35-49 (6%) and ages 50-67 (4%) to prefer Elite status as a benefit from their travel rewards program.
- Among travelers in general, women prefer travel rewards in the form of free flights or nights at a hotel (49% women vs. 37% men) while men are somewhat more interested in points to redeem for travel-related items (35% men vs. 27% women).
The survey commissioned by Chase Card Services reached 1,002 travelers (18-67 years old) who stay in a hotel at least five nights per year for business, pleasure or both.