2017 beauty trends dictate the combination of the vibrant mascara and highliner. Makeup artist Diane Kendal created a youthful bold graphic look to feature all the beautiful new eye colors in the Marc Jacobs Beauty Spring 2017 Collection. marc jacobs beauty revealed new face of the brand, kaia gerber, in the first official campaign images. The campaign was shot by David Sims, styled by Katie Grand, with makeup by Diane Kendal, and hair by Guido Paolo.
“We’ve been really fortunate to have had incredible women represent marc jacobs beauty — from edie campbell to jessica lange — and are excited to add kaia gerber to that list. shooting her for the beauty campaign was fantastic in every way – her beauty, her charm, her incredible personality, and
her professional work ethic, proved the apple doesn’t fall far from the tree.” explained marc jacobs.
In the first image of the new marc jacobs beauty spring 2017 collection, Kaia Gerber wears the new highliner matte gel eye crayon eyeliner in whirl(pool) and o!mega lash volumizing mascara in peacock, which are a part of the new Spring 2017 collection launching in January 2017. In the second image, Kaia wears the new le marc liquid lip crème in slow burn.
“Working with Marc is always incredibly inspiring, his energy is contagious and this shoot for the new marc jacobs beauty spring 2017 collection was no different. Marc wanted to do a youthful bold graphic look to feature all the beautiful new eye colors in the collection. I created a strong graphic shape with the highliner matte gel eye crayon eyeliner around her eyes and extended the lines out to give some drama to the look, then added the matching mascara to the top and bottom lashes. I chose to keep the rest of her face fresh and natural, playing out a look that is bold yet fun.” said Diane Kendal.