LVMH’s White 1921 boutique hotel opened in Saint-Tropez

For LVMH Moet Hennessy Louis Vuitton group Saint-Tropez was a natural choice for opening a luxury boutique hotel.

Located in the heart of Saint-Tropez, on the well-known Place des Lices, the hotel called White 1921 opens its doors in the former Maison Blanche. The location offers eight rooms and suites decorated in a chic and modern style, each a distinctive personality.

White 1921 was named for the white paint and in honor of the Moet & Chandon champagne from 1921.

Designed by architect Jean-Michel Wilmotte in the heart of a Mediterranean garden, the White 1921 offers the finest champagnes by the glass and a number of cocktails. A corner bar, veritable centrepiece for the White 1921, covered in backlit, silk-screened white glass creates a strong link between the garden and the interior of the mansion.

The prices at the hotel operated by LVMH Hotel Management start at 270 euros (19 sqm room located on the ground floor with courtyard view), reaching 650 euros for a suite, or 990€ for a Junior Suite.