Luxurious sweet treat: de Grisogono sugar

Women naturally gravitate toward sweeter foods, as the sweets increase levels of serotonin in the brain. Rock candy (also called rock sugar) and caviar candy make every lady a little bit happier.

Fawaz Gruosi, the soul of de Grisogono company, appeals to an irresistible weapon for a new women’s timepiece collection with dozens of closed-set white diamonds, emeralds, orange and blue sapphires. Concieved as an homage to beauty and colour, the new Sugar collection “is the very essence of femininity, transforming a watch into a luxurious sweet treat”.

The candy-inspired sugar collection is set to be unveiled at the next edition of Baselworld Watch & Jewelry Trade Fair (April 25 to May 2.)