Functional makeup: Fashion designer Jason Wu launches his Beauty Brand



@Jason Wu Beauty 2021

Bespoke Beauty Brands announced the launch of its newest cosmetics line of beauty products with fashion designer, Jason Wu. The full collection, simply titled JASON WU BEAUTY includes everyday essentials for eyes, cheeks, lips, and brows, and is set to launch January 17, 2021.

Beauty should be effortless and chic.

The clean beauty products are 100% cruelty-free, and formulated without propyl-parabens, butyl-parabens, phthalates, formaldehyde, formaldehyde-donors, nonylphenol ethoxylates (NPEs), Oxybenzone, SLES, retinyl palmitate, hydroquinone, triclosan, triclocarban, BHA and BHT.

At only 37, Jason Wu’s creative vision has afforded him the opportunity to dress some of the most influential women in the world, including former First Lady Michelle Obama, Meghan Markle, Duchess of Sussex, Reese Witherspoon, Diane Kruger, and Kate Bosworth. The designer prides himself on a commitment to creating refined and elegantly crafted collections to cross over into the mass-market beauty sector.

This venture marks the first time a major fashion designer has entered the mass-market beauty space and will be the second brand to roll out under the BBB umbrella. “Functional makeup doesn’t have to be expensive,” shares Toni Ko, the entrepreneur behind Bespoke Beauty Brands, LLC. “I believe every consumer should have access to high-quality cosmetics that will make them look and feel their best, while being good to their skin.”

The array of products within the collection feature fun and fetching names that pay homage to the fashion-forward designer. These include: Brows Before Boys multi-use powder for brows and hairline; Celestial Lust highly pigmented cream shadows; Jason the Freckled Boy faux freckles; Good Night Mr.Wu nighttime lip mask; Hot Fluff cheek colors; Free-Da Brow eyebrow mascaras with dual sided short and long brushes; Mist-er Wu face mist; Extra Pout lip
glosses with lip plumper; Stay In Line lipliner pencils; and Ready Set Matte setting powder with pure silica and custom sifter and powder puff. Additionally, several products are multi-use. For instance, Hot Fluff cheek colors can also be used on eyes, cheeks and lips and the Opal Stick is an all-over glow highlighter stick.