Jason Wu’s first collaboration with a floral and gifting brand – A Collection Influenced by Jason Wu’s Design Aesthetic.
Engaging Content Allows Customers to Virtually Step into the Studio with Jason Wu.
The collection is truly original and reflects Jason Wu’s unique point of view in floral design and bouquet presentation.
Global design talent Jason Wu unveiled an exclusive assortment of modern and elegant bouquets created in partnership with 1-800-Flowers.com, one of the world’s leading floral providers. The Jason Wu for Wild Beauty collection features on-trend arrangements that embody the designer’s signature aesthetic of femininity and sophistication. Behind-the-scenes content, specially designed ‘thank you’ notes and the ability to preview select bouquets in 3D will offers an immersive digital experience as they are introduced to the new collection.
“Playing a role in the intimate decision of what one chooses to wear each day is such an important part of what I do,” said Jason Wu. “To extend this concept to the graceful details people bring into their homes is an honor. This collection with 1-800 -Flowers.com is especially meaningful to me because of my lifelong love of flowers. Floral elements continuously inspire me and have been a consistent theme throughout my entire career. I’m thrilled to celebrate the beauty of flowers in this new and special way.”
Jason’s design influences, such as modern femininity and refined style, are reflected throughout the entire Jason Wu for Wild Beauty collection. Chic, gathered arrangements include freshly cut flowers – such as roses, sunflowers, gerbera daisies, thistle, aster and mini calla lilies, among others – that are grown with love at select eco-friendly, sustainable farms. Each bouquet, which includes a mix of textures and florals unique to the season, arrives wrapped in white kraft paper and is nestled inside a signature gift box. Customers can also opt to order a galvanized flower pail to showcase their arrangement.
Bouquets from the Jason Wu for Wild Beauty collection come with a custom hangtag, which prompts recipients with a QR code to enjoy a mobile web experience. Exclusive and engaging content includes behind-the-scenes footage from Jason’s Ready-To-Wear Fall 2020 New York Fashion Week Show and the Jason Wu for Wild Beauty collection photo shoot, both of which took place earlier this year. It also provides access to special ‘thank you’ notes whereby bouquet recipients can instantly connect with and send a digital message to the sender.