Category: Automotive
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The legendary German car brand Borgward returns to the international automotive industry
One of Germany’s most innovative automotive brands revived at 2015 Geneva Motor Show .For Christian Borgward, grandson of founder Carl F.W. Borgward, it is a childhood dream come true. The Salon de l’Automobile de Genève / Geneva Motor Show – one of the most prestigious car shows of the year – is the place where the Borgward Hansa 1500…
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10 years of Bugatti x Parmigiani wrist-worn engine blocks interpretations – The anniversary Edition
A fast car paired-off with one of the world’s most imaginative timepieces. In 2015, Bugatti and Parmigiani celebrate one of the longest relationships between a watch manufacture and a luxury automobile company. Bugatti’s relationship with the time-keeping partner is blooming with three anniversary pieces unveiled at 2015 SIHH Geneva. In tribute to the first watch…
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Jaguar C-X75, Range Rover Sport SVR and Land Rover Defender Big Foot to feature in new James Bond movie
Jaguar Land Rover has announced its line-up of vehicles set to feature in SPECTRE, the 24th James Bond adventure. Continuing Jaguar Land Rover‘s involvement with the Bond franchise, Jaguar C-X75, Range Rover Sport SVR and Land Rover Defender Big Foot will appear in new James Bond movie, SPECTRE. The partnership is an opportunity to demonstrate…
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Koenigsegg Agera RS to debut at 85th International Motor Show
Koenigsegg Agera RS heading for Geneva International Motorshow 2015. McLaren, Ferrari, and Porsche, all confirmed that they were bringing new supercars to Geneva Motor Show, the most important international auto show. Swedish hypercar maker Koenigsegg managed to take the press by surprise by announcing the debut of a new model at 85th International Motor Show…
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Is the crisis in the Chinese luxury market temporary? It is time for us to think of the Chinese market sociologically
Since 2012, Western luxury houses have been going through a slumping phase in their most profitable market China. Gucci has closed stores in second-layer cities across China, Prada has experienced its gloomiest sales in a decade and Swiss watches are struck with the lowest increase in recent years.Moreover, Bain & Company has demonstrated in its newly…
