Chanel app to tap into consumers’ playful sides

Chanel is boosting its digital presence with a brand history microsite, a photo booth Facebook application and a game to engage a wide breadth of consumers. The first part of Chanel’s digital marketing is its Culture Chanel Web site found at http://www.culture-chanel.com, which is run in conjunction with its physical museum in Beijing.  Culture Chanel … Read more

Cabestan Trapezium

Cabestan launches the Trapeziun at Geneva Time Exhibition 2012 Cabestan Trapezium –  A new Lesson in Geometry Recognised as one of the most renowned master watchmakers in the world, architect of the legendary Gyrotourbillon, Eric Coudray is also the soul of Cabestan, its designer and engineer. For his latest masterpiece, he created Trapezium and gave … Read more

Asprey has launched its first e-commerce site

Asprey premieres e-commerce jewellery site, a platfom that includes silver items, while the majority of jewellery products are diamond-set. The site will focus, according to Asprey “on offering both a beautiful and functional online experience” with insight into events, the brand’s heritage and its craftsmanship techniques. “This is an exciting move for Asprey into the … Read more

A new cosmopolitan aesthetic: Bianchi by Gucci bicycles

Travelling in style with Bianchi by Gucci bicycles 2 bicycles designed by Frida Giannini: an elegant one and one for weekend getaway Gucci fashion house and Bianchi (part of Cycleurope A.B. Group – Swedish company of the Grimaldi Group – known as the worldwide most important holding in the cycling sector) unveiled a new project … Read more

Crown Jewels of Hollywood auction sets world record

The Elizabeth Taylor Collection, so-called “Crown Jewels of Hollywood“, were auctioned at Christie’s on 13th of December for prices that exceeded all estimates and expectations. The sale hadn’t even finished before it set the world record for most valuable sold at auction. “This is without a doubt the greatest private collection of jewellery ever assembled … Read more

Stella McCartney’s truffle fragrance

Stella McCartney‘s latest fragrance, entitled L.I.L.Y, the perfume, is a unusual product that features truffle as a top note. L.I.L.Y fragrance also features notes of lily of the valley and oak moss. Master perfumer Jacques Cavallier (Firmenich) used natural extract of truffle: “I actually told the suppliers we were working with that the extract was … Read more