LUST

Discover the world’s most coveted masterpieces. From fine horology and high jewelry to luxury beauty and bespoke fashion, we curate the artifacts of modern desire.

Michael Kors is the most searched for American fashion brand

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First global search analysis conducted on American fashion brands American brands lagging in BRIC markets Brands such as Tory Burch and Hervé Léger do surprisingly well in China   Handbag searches make up 36% of all American fashion brand searches globally, according to “The world Luxury Index: American Fashion“, an international ranking and analysis of the most searched‑for brands  within the luxury industry conducted by Digital Luxury Group … Read more

Chopard launches luxury e-commerce

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Chopard launches first E-boutique Chopard watch and jewelry house launched first e-commerce boutique   Chopard luxury Swiss watch and jewelry house is selling online to consumers, a step towards luxury e-commerce that other luxury homes hesitate to make. Developed with the primary goal of increasing brand awareness, Chopard’s first e-commerce boutique was launched in the … Read more

Swarovski Skyfall collection: as glamorous as the Bond girl Severine

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Powerful, sleek, and mysterious: The jewels of Bond girl Severine   Bond girl Severine sparkles in Jet Hematite and clear crystal Pointiage in James Bond’s latest adventure Skyfall. Jewelry designer Stephen Webster created four exclusive designs for Swarovski which encapsulate all the movie magic: a Bond Queen Cobra Double Ring, a Bond Heat Seeker Pendant, … Read more

150 of Dior’s most beautiful dresses in the Sixtieth Anniversary Book

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“While we have always loved the brand, after flipping through the books we can confidently say, “J’Adore Dior” 150 of its most beautiful haute couture dresses by Christian Dior, Yves Saint Laurent, Marc Bohan, Gianfranco Ferre and John Galliano illuminate a 400-page bookDior’s Sixtieth Anniversary Book, a definitive anthology of one of the world’s foremost … Read more

Bar Refaeli models Piaget High Jewellery watches

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The Israeli model and occasional actress Bar Refaeli is the face of Piaget’s exclusive new high jewelry watch line. The new Piaget watch collection includes the extra-flat ‘Dancer skeleton‘, a ‘Limelight‘ design, ‘Emperador Coussin‘, ‘Emperador Coussin Tourbillon‘ and the ‘Altiplano‘ watches and the ‘Quantième Perpétuele’ model featuring an extra-thin Manufacture movement and dual time zone. … Read more

MB&F brought its horological machines to China

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MB&F opens First Chinese store in Beijing  MB&F’s “horological machines” are now available in Beijing, in ParkLife Beijing Yintai Centre, in the heart of the city’s business district.ParkLife Beijing Yintai Centre houses luxury brands, exclusive bars and restaurants and a landscaped roof garden. Swiss watch manufacturer MB&F opened its very first MB&F Boutique in Beijing, in … Read more