Fashion, Style Guides and News from luxury brands and designers
Every decade, luxury declares itself “at a turning point,” pours another magnum of optimism, and quietly raises prices. But this time, something genuinely structural is happening. From creative-director musical chairs to bankrupt department stores and gold‑priced gold, the industry is being forced to answer a very awkward question: what exactly are we selling for all … Read more
If your current carry-on looks like it’s been through a mild skirmish and lost, TUMI has entered the chat. The brand just dropped the next generation of its Alpha Collection, and they aren’t just selling bags; they’re selling “Mission Readiness.” To prove it, they’ve tapped F1 World Champion Lando Norris and actor Wei Daxun to … Read more
If you thought Balenciaga was already living in the future with its pixelated hoodies and metaverse runways, buckle up. The house that redefined the “ugly-chic” sneaker has just hired a new fleet of employees who don’t drink oat lattes, never sleep, and are statistically better at math than the entire accounting department combined. Balenciaga has … Read more
If you thought Emily Cooper was finished with dramatic love triangles and questionable berets, think again. For Season 5 of Emily in Paris (which hit Netflix in December 2025), our favorite marketing maven has traded her buttery croissants for creamy carbonara. To celebrate her move to Italy, Fendi has launched a capsule collection that is, … Read more
In 2026, Burberry isn’t just selling clothes; it’s selling a “return to sanity.” After a few years of trying to convince the world that it was a high-concept Italian leather goods brand, the British giant has remembered its true superpower: making people look chic while they’re being rained on. Under the “Burberry Forward” strategy led … Read more
When the Council of Fashion Designers of America (CFDA) and Ralph Lauren team up, it’s rarely just about the clothes. In 2026, the real luxury is resilience. In a move to shield the “Made in USA” label from global supply chain volatility and rising tariffs, the duo has launched a dual-grant initiative to modernize the … Read more