The Osmothèque: France’s library of smells is a breath of fresh air

The collection in Versailles has the formula of every new fragrance and also stocks sniffing samples of classic perfumes to conjure up your most cherished memories. Original-formula Old Spice, anyone?

The Legend Apple Watch – First hand-engraved luxury Apple watch

Is this the world’s most elegant Apple Watch? The Legend Tempo is a vision of the Apple Watch designed by Finnish high-end technology accessories manufacturer Legend. Besides unique customisation options, this elegant Apple Watch features intricate designs. “The intricate hand engravings of Tempo require over 30 hours of work by master engraver V. Marrandi and … Read more

See what airline is offering a host of industry firsts, including individual suites for each traveler

Switzerland’s national airline Swiss Air/Swiss International Air Lines is taking luxury to new heights with a series of industry firsts presented on its new Boeing 777-300ERs. As a part of its ‘Next-Generation Airline of Switzerland’ strategy, SWISS will begin the renewal of its long-haul aircraft fleet in 2016. A total of nine new Boeing 777-300ERs … Read more

A thrilling 100 m on the Top of Europe

The day after the 40th edition of Athletissima, the annual athletics meeting at the Stade olympique de la Pontaise in Lausanne, Switzerland, the Jungfrau railway and Hublot took the most prestigious athletic discipline to new heights with a race bringing together two of sport’s gentlemen. Dario Cologna – one of the best cross-country skiers of … Read more

More PA than PR: welcome to the world of luxury public relations

From babysitting and dog walking to booking taxis and fixing make-up, the list of ridiculous demands made by my luxury clients is endless

Lab-grown leather is coming, but is the industry ready for it?

A startup, Modern Meadow, is attempting to develop a biomaterial alternative to leather as prices rise. Will it succeed – and will it have a market?