sbe Unveils Iconic Mondrian Brand on Park Avenue in New York City.
Originally a 15-story office building built in 1918, five floors were added during Mondrian Park Avenue’s conversion elevating the property to 20 stories tall. Located in the heart of Manhattan’s NoMad neighborhood, just blocks from the Empire State Building and Madison Square Park, the new Mondrian Park Avenue will be a premier crossroads for worldwide travelers and the New York elite.
Initially conceived as an SLS designed by Philippe Starck with a culinary concept by José Andrés, the project evolved after sbe’s acquisition of Morgans Hotel Group in late 2016.
The highly-anticipated Mondrian Park Avenue will feature a 120-seat Cleo, sbe’s culinary concept helmed by Chef Danny Elmaleh. The Cleo brand has received numerous accolades including being named one of OpenTable’s “50 hottest restaurants in the U.S.” With locations in Los Angeles, Las Vegas, and Miami, this will be the first Cleo to open in New York and fifth for the brand overall.
The hotel will also boast 189 guest rooms and suites as well as 7,000 square feet of meeting and event space including a private rooftop meeting room.
Mondrian Park Avenue is a strong addition to the increasing portfolio for the luxury hospitality brand SBE. Currently in Los Angeles, London, and South Beach, Mondrian says it makes plans to expand to the Middle East for the first time in October with the opening of Mondrian Doha in Qatar. A luxury destination in its own right, the lavish 270-room hotel was designed by world-renowned Dutch designer, Marcel Wanders, and includes eight restaurant and bar offerings, one of the largest ballrooms in the region, and the largest ESPA Spa in the world. Additionally, the brand has plans to open in Dubai in 2019.
Mondrian Park Avenue building is owned by Moin Development, who has licensed the Mondrian brand for this project from sbe, and will be managed by Journal Hotels.