Sporty Elegance: New Jaeger-LeCoultre Polaris Collection is destined to become the symbol for an active lifestyle

Ready for anything, the Jaeger-LeCoultre Polaris awaits.


Comprised of an initial release of five models, with one limited edition paying tribute to the 50th anniversary of the Jaeger-LeCoultre historic Memovox watch, the Jaeger-LeCoultre Polaris collection presented last week during SIHH 2018 is a new pillar, one that redefines sporty elegance.

Inspired by the iconic Memovox Polaris watch from 1968, Jaeger-LeCoultre has developed this new collection to join the brand’s existing pillars.

Not just a single homage to a historical reference, the new Jaeger-LeCoultre Polaris collection takes the spirit of Memovox Polaris and applies it to today’s man of action with a full range of timepieces: a three-hand automatic, a chronograph and a chronograph world time, as well as two models with a stronger vintage feel: the Jaeger-LeCoultre Polaris Date and the Jaeger-LeCoultre Polaris Memovox.

The Jaeger-LeCoultre Polaris is combining the high manufacturing know-how of Jaeger-LeCoultre, where all mechanical movements are made in-house, with the robustness, design aesthetic and sporty elegance today’s man demands.

Jaeger-LeCoultre_Polaris_Automatic_SIHH 2018-watches


Jaeger-LeCoultre Polaris - dial

“Today’s man is someone who does it all. Always open to the new and untried, he finds surprising and innovative ways to make the most out of his life. For him, it’s about the journey, not the destination, and the experiences along the way. Today’s man doesn’t have a schedule he has to keep; he makes his own plan. For his lifestyle, he needs an elegant yet sporty watch that can do it all, one that keeps up with his active pace: the new Jaeger-LeCoultre Polaris,” says the Swiss luxury watchmaker.

The dial architecture in the Jaeger-LeCoultre Polaris collection is distinctive, combining a mixture of finishings on three concentric circles: a Memovox Polaris-inspired center with a sunray finish, graining on the outer circle with the hours and minutes, and an opaline finish on the rotating inner bezel. The Jaeger-LeCoultre logo is applied, as are the classic Arabic numbers and the contemporary trapezoidal indexes.

The hands are large and filled with Super-LumiNova for excellent visibility in low light. In two models, the Super-LumiNova is vintage  vanilla-colored as an homage to the look of Tritium featured on the original Memovox Polaris. Historically black, the new Jaeger-LeCoultre  Polaris is offered in a black or ocean blue dial, bringing a sense of urban elegance.

The large crowns, emblematic of the 1968 model, have been redesigned for better grip. The exhibition backs of three pieces in this new collection show off the high watchmaking manufacture movements, complete with an oscillating weight featuring the emblematic Jaeger- LeCoultre logo.

A newly designed three-link metal bracelet with polished and brushed finished surfaces is ergonomic and comfortable. The straps are interchangeable for both alligator leather and calfskin. The latter is offered in both light and dark brown version with an aged leather patina. A new graphic folding buckle featured on leather straps echoes the case design with a combination of polished and brushed surfaces.

A serious sports watch, this surprisingly elegant timepiece is water resistant to 200 meters.


Jaeger-LeCoultre Polaris Memovox

Jaeger-LeCoultre Polaris Memovox watch

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