The art of collaboration: Karma Automotive x Pininfarina


Meet Karma Automotive and Karma Revero. The first results of the new partnership are expected in Q2 2019.

Southern California-based Karma Automotive, a luxury automaker owned by Chinese automotive supply company Wanxiang Group, and the iconic Italian luxury design and engineering house Pininfarina have formed a partnership, Karma CEO Dr. Lance Zhou announced during remarks made at Automotive News World Congress’ inaugural ‘China Genius’ session (Jan 15, 2019 – Jan 17, 2019).

karma revero Sun down in Joshua Tree with Pacific Fog and Balboa Blue

Karma Revero Sun down in Joshua Tree with Pacific Fog and Balboa Bluephoto: karma automotive

“Our business and product plan is driven in part by collaborating with like-minded and nimble partners such as Pininfarina whose design expertise will help us accelerate product development, differentiation, and personalized customization that allows every Karma to be truly special,” he said. “Karma is united in spirit with Pininfarina through our shared commitment to stunning design, and we are excited about the reaction we anticipate the end result of our partnership will generate”.

As part of the Value-Forward business plan, Karma seeks to acquire and develop key technologies and partnerships important to connectivity, performance, artificial intelligence, shared mobility platforms and electrification. The goal is to solidify and grow Karma’s place in a unique luxury electric vehicle niche first in the U.S. before expanding to other international markets.

“The agreement with Karma – said CEO of Pininfarina Silvio Pietro Angori – represents another important step in the growth strategy of Pininfarina in the North American market, following the opening of our new design center in Los Angeles. We are happy to support Karma through our expertise into design and creation of luxury, customized vehicles, and into premium brand lifestyle. With Karma we share the same passion for beauty, exclusivity and innovation, always in the name of environmental
sustainability. We can’t wait to show the world the first fruit of our joint effort”.

The first results of the new partnership are expected in Q2 2019.

The art of collaboration KarmaAuto x Pininfarina

The art of collaboration Karma Automotive x Pininfarina; photo: karma automotive