Hotel brands will live and die by the sword of digital: 2013 L2 Digital IQ Index

W Hotels Tops 2013 L2 Digital IQ Index: Hotels; Intercontinental and Westin Tie for 2nd L2 Index measures digital aptitude of 57 hotel brands.     W Hotels, InterContinental and Westin hotels earned the top spots in third-annual Digital IQ Index: Hotels study issued by L2, a think tank for digital innovation. L2 evaluated 57 prestige … Read more

L’Occitane and Westin Hotels are digital geniuses in emerging markets

New L2 Study Ranks Digital Competence of Over 100 Iconic Brands in Brazil, Russia, and India L’Occitane ranks #1 in both Brazil and Russia, and Westin Hotels & Resorts leads in India in the new L2 Digital IQ Index: Brazil Russia India. The Index, the first study of its kind, measures the aptitude of over … Read more