Affluent consumers are more likely to purchase a lifestyle property now than they were five years ago. “If the top wishes of wealthy Americans could be expressed in a single dream home, it would be a “lifestyle property” on the waterfront with a multicar collector’s garage, which they designed themselves,” says the just-released Sotheby’s International … Read more
Most (82%) wealthy Americans define social responsibility by a company behaving ethically with employees, customers and suppliers. Environmental behavior and philanthropic actions are both named by respondents as an essential component of CSR (58%), according to a new survey by the independent and objective New York-based Luxury Institute, “Corporate Social Responsibility: The Wealthy Consumer’s Viewpoint.” … Read more
WealthSurvey: Age Obsession Most Wealthy Americans Concerned About Maintaining Memory, Eyesight and Weight as They Age; Women Worry About Wrinkles as Much as Health, but Few Go for Cosmetic Surgery or Botox Luxury Institute, in cooperation with skincare brand RéVive, asked U.S. consumers age 30 and older from households with minimum annual income of $150,000 … Read more
While new technologies may come and go, the one thing that doesn’t change in the world of marketing is that the customer is always in central position. Experian’s 2012 Digital Marketer: Benchmark and Trend report offers a perspective on the digital landscape and how brands can influence more meaningful connections with customers. The report contains trend … Read more