The ultra-premium tequila segment continues to experience unprecedented growth. According to IWSR 2022 data, tequila category growth and premiumization is on the rise, with super-premium and ultra-premium offerings projected to represent 54% of tequila value share by 2026. Mayenda Is A New Luxury Sipping Tequila Was Crafted to Summon the Lost Flavors of Agave Featuring … Read more
1800 Tequila Celebrates 10th Anniversary Of Essential 1800 Artists Series With Okuda San Miguel Collaboration 1800 Tequila, the world’s most awarded tequila line, celebrates the 10th anniversary of its Essential 1800 Artists Series, featuring a collaboration with world-renowned Spanish artist Okuda San Miguel. By selecting one of the most recognized contemporary artists as the … Read more
Bacardi agrees to acquire 100% ownership of Patrón Spirits International and its PATRÓN brand, the world’s top-selling ultra-premium tequila. Family-owned Bacardi Limited, the largest privately held spirits company in the world, announced today that it is expanding its portfolio of premium spirits with a definitive agreement to acquire 100% ownership of Patrón Spirits International … Read more
A luxury tequila brand is curating a unique travel experience. The ultra-premium brands aim to constantly challenge standards of quality and luxury. This is the case of the fastest growing ultra-premium tequila. The luxury brand Tequila Avion is offering tequila and spirits connoisseurs an opportunity to purchase a one-of-a-kind “World’s Most Expensive Tasting Flight,” a bespoke … Read more
The tequila you can’t buy. AsomBroso Del Porto 11 years double barrel aged $2,800 tequila. Ultra-premium spirits, like AsomBroso’s Del Porto and El Carbonzado tequilas, are both time- and labor-intensive. The final result are two limited-edition 11-year old tequilas that are so rare, both typically sell out immediately after their release, leaving tequila aficionados … Read more
“Batalla de los Espiritus,” an original chess set created by Brandon Montgomery of Spring Valley, Calif., has been selected as the winning design in Patron ultra-premium luxury tequila‘s first competition that invited fans and artisans to share their handmade creative and functional works of art inspired by the Patron bottle. According to Montgomery, his winning … Read more