The Artist

Pawcars. The Animal-centric take on the Oscars

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Move Over, Oscars! It’s the PAWSCARS! American Humane Association 2013 PAWSCARS! For the fifth year, American Humane Association, the organization that oversees the safety and humane treatment of animals in film and television, presented its animal-centric take on the Oscars by awarding best -animal performances. American Humane Association protects the safety and welfare of more … Read more

Higher level of social media engagement to win greater advertising revenues for Oscar

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The Internet-tracking firm Bluefin Labs counted 3.4 million Oscar-related comments on Facebook and Twitter, up from 966,00 for the 2011 Academy Awards telecast. Those numbers are likely to be significant for Oscar producers, who could point to viewers’ higher level of social media engagement to win greater advertising revenues for next year’s show, says Reuters. … Read more