Top 10 World Class Spirit Brands

Hennessy tops the World Class Brands. Hennessy just edged out Jack Daniel’s to top this year’s IWSR World Class Brands rankings. Cognac maker Hennessy has emerged the top-performing spirit brand in the world for 2014, according to this year’s IWSR World Class Brands rankings, one of the leading sources of analysis on the alcoholic beverage … Read more

2015 Patrón Bottle Art Contest

From the moment Patrón tequila was first introduced, the Patrón glass bottle quickly became an iconic symbol of the brand and its premium craftsmanship. It also has inspired artists to transform Patrón bottles into handmade visual and functional arts. Recognizing the growing popularity of repurposing bottles, this “Art of Patron” Bottle Art initiative encouraged fans … Read more

A bespoke travel experience to the Avion distillery in Jalisco dubbed World’s Most Expensive Tasting Flight

A luxury tequila brand is curating a unique travel experience. The ultra-premium brands aim to constantly challenge standards of quality and luxury. This is the case of the fastest growing ultra-premium tequila. The luxury brand Tequila Avion is offering tequila and spirits connoisseurs an opportunity to purchase a one-of-a-kind “World’s Most Expensive Tasting Flight,” a bespoke … Read more

“True luxury is about pushing boundaries to boldly define a way of life,” Sean Combs about the tequila ambition

Sean Combs launches six ultra-premium and luxury Deleon tequilas. Sean Combs’ Deleon Tequila introduced new Platinum and Reposado variants. This launch marks the first release from the Diageo and Combs Wine & Spirits joint venture since the Deleon Tequila acquisition was announced in January 2014. Leading the Deleon Tequila line-up is the new Platinum. Un-aged and … Read more

Powerfully spicy hot: Patrón XO Cafe Incendio

Spicy and sweet, a staple of Mexican cuisine and an exciting culinary trend, is now a combination in an innovative fiery-hot chile chocolate liqueur Patrón XO Cafe Incendio. The alcoholic beverage combines the spicy, distinctive flavor of Mexican arbol chile with the rich, decadent essence of Criollo chocolate, brought together with the crisp, smooth taste of … Read more

From firewater to fine dining: exports triple for tequila’s poor cousin, mezcal

Aficionados say Mexico’s agave spirit retains a charm and subtlety lost by its mass-produced rival – and has the potential to be as popular as single-malt whisky